Analytics
- Achilleas Poulios
- Panos Koundouros
This article guides through and explains the features of the analytics category in all levels of revma.com
Analytics overview
In all levels (account, station), a user will have the option to get reports through the Analytics section. The interface and some options are the same for all levels, while some other options might vary.
To get a report, you will first need to choose the period of time for which you wish this report to be generated. Under the “period” section, first choose between the ones given (if you choose “custom”, you will need to also specify the dates) and click on “get analytics”.
There are four sections under the Analytics category: “Streaming”, “Ads”, “Track reports” and “Monthly tracks”. “Track reports” and Monthly tracks” are only available in the Station and Relay station levels.
The time-zones that the analytics are depicted on differs:
In the Account level, all the analytics reports will be depicted according to the time-zone set on the device.
In the Station level, all the analytics will be depicted according to the time-zone set in the Station’s Profile section, with the exception of the Track Reports which will follow the time-zone of the device.
For Podcast analytics, have a look here
Streaming
Under the Streaming category, the reports will depict results according to the sessions started from the listeners of your station(s). The first thing you will see when analytics have loaded under “Streaming”, will be 5 boxes that contain the main information.
If the time-frame chosen under period is that of a specific day, the boxes will contain this information:
The average sessions per hour
The total listening sessions completed
The average listening minutes per session
The Total listening hours and
The total amount of data in Gigabytes sent to the listeners
If the time-frame chosen under period is that of more than a day, the boxes will differ; they will contain:
The total listening sessions completed
The total unique IP's (This metric depicts the number of IP’s that listener’s sessions came from. If 5 different sessions start from the same network, the unique IP will be 1)
The average listening minutes
the total listening hours
The total amount of data in Gigabytes sent to the listeners.
Total sessions
This graph depicts all the sessions that were completed at the chosen period. On the x-axis the time-frame (per date or per hour) is depicted and on the y-axis you can find the number of completed sessions.
a session is recorded in the analytics reports if a connection is active for at least 20 seconds
Average listening minutes/session
This graph depicts the average minutes that each session lasted. The x-axis represents the date or hour and the y-axis the duration in minutes.
Gigabytes used
This graph depicts the amount of data sent to the listeners, in Gigabytes. Again, the x-axis represents the time-frame (per date or per hour) and the y-axis the Gigabytes.
Device statistics
This table depicts the number of sessions, the average listening minutes and the percentage ( % ) for the time-frame chosen, according to the devices used from the listeners. As in other tables, all these statistics are sorted by default according to the number of sessions, from highest to lowest; The sorting option can also change according to preference. In the device statistics category there is also a graph, in which the x-axis represents the sessions and the y-axis the devices. There is also an option to export the table as a CSV or a PDF file.
Regional Statistics
In this category, there is a world map, highlighting the countries with the most sessions with the darkest colour tone. A more detailed statistics viewer according to the region, can be found on the table on the right of the map, where one can also check (apart from the sessions) the Unique IPs, the TLH (total listening hours) and the percentage ( % ) of sessions per country. This table also has the option of browsing through multiple pages as well as exporting it to a CSV or PDF file.
Clicking on a highlighted country, will “zoom in” and provide a more detailed view, where you can also highlight depicted areas. To go back to full view, click on the “World Map” option at the top left. On the screenshot bellow, there is an example of clicking on the USA
Daily statistics
This category is rendered only if the time-frame of the analytics requested is longer than a day. It consists of a table showing more detailed reports for each day, which also has the option of being exported to a CSV or a PDF file.
Hourly statistics
This category appears if the time-frame of the analytics requested is a specific day. It consists of a table showing more detailed reports for each hour which also has the option of being exported to a CSV or a PDF file.
Ads
Under the Ads analytics category, the reports will depict results according to different metrics around ads. Ads are first requested from the Ad provider (Adswizz, Triton). Since an ad airs it is called an Impression. The rest of the analytics reports focus on the stages (quarterly) that an ad reached while auditioned from a listener.
First choose the period for which you wish to view the ads analytics reports and click on “Get Analytics”. The first thing you will see when the analytics have loaded, will be 7 fields containing the main information:
Total Requests
Total Impressions
Total Ads Started
Total Ads Reached First Quartile
Total Ads Reached Midpoint
Total Ads Reached Third Quartile
Total Ads Completed
Placing your cursor on any of these boxes will also give you a description on what it represents.
The rest of the page is separated in more detailed sections.
Total Requests & Impressions
This graph depicts all the ad requests and ad impressions for the time frame chosen. On the x-axis you will find the time (hours or days) and on the y-axis the number of ad requests/impressions. As the Graph shows both requests and impressions, if you wish to isolate down to one of the two, you can click on the option to show/hide each feature accordingly.
Ads Statistics
This graph depicts how many ads started and progressed and until which point. This is defined in 5 stages. The x-axis represents the time-frame (per date or per hour) and the y-axis number of ads. As all these 5 stages are depicted in this graph, you can click on the option to show/hide each feature accordingly, to better isolate on what you are looking for each time.
Average Statistics/Impressions
This pie chart shows the average statistics of all 5 stages of ads, according to the impressions made. In other words, it depicts which percentage of the impressions made (within the time-frame the report is made for) started an ad, reached an ad’s midpoint etc.
Regional Statistics
In this category there is a world map, highlighting the countries with the most impressions & sessions with the darkest colour tone. Hovering your mouse
over these countries will provide the number of the sessions and the impressions. A more detailed statistics viewer according to the region, can be found on the table on the right of the map, where one can also check, apart from the number of impressions and the sessions, the percentage ( % ) of the whole amount of impressions per country. This table also has the option of browsing through multiple pages as well as exporting it to a CSV or PDF file.
Clicking on a highlighted country, will “zoom in” and provide a more detailed view, where you can also highlight depicted areas. To go back to full view, click on the “World Map” option at the top left. On the screenshot bellow, there is an example of clicking on the USA.
Daily Statistics
This category appears if the time frame of the analytics requested is longer than a day. It consists of a table showing more detailed reports for each day, which also has the option of being exported to a CSV or a PDF file.
Hourly Statistics
This category appears if the time frame of the analytics requested is a specific day. It consists of a table showing more detailed reports for each hour which also has the option of being exported to a CSV or a PDF file.
Track reports
In “Track reports” one can find a detailed report based on tracks for a specific time frame (with the limit being 14 days).
The are two options to choose from in this section, appearing under “Type”:
Track reports consist of: the track name, the artist, the album, the time the track started and ended, as well as the duration of the Track.
Track and audience reports consist of all columns in Track reports adding Sessions, Sessions started and Sessions ended. “Sessions” represent the active sessions during the respective track, “Sessions started” represent the sessions that started during the track and “Sessions ended” represent the sessions that ended during the track. In a scenario where track “x” airs and then track “y” airs, in the track and audience reports the Sessions in “y” will equal the Sessions in “x” subtracting the Sessions completed in “x” and adding the Sessions started in “y”.
So that will be: ySessions = xSessions - xSessions completed + ySessions started
All these sections of the table come with a search box so you can easily locate specific tracks, time frames etc. This table also contains the option to export it as a CSV or a PDF file.
Monthly Tracks
In “Monthly tracks” one can find track reports for a whole month, that depict how many times a track aired for the requested month. As in “Track reports” and other tables, there is an option to export the table as a CSV or a PDF file.